In this modern digital world, standing out from the crowd has never been more challenging. We are never more than an arm’s reach from our smartphones, and estimates suggest there are an incredible 3.5 billion smartphone users in the world currently!
This ease of access has revolutionised the ecommerce industry, and it is now one of the fastest-growing sectors in the world. The biggest platform of all is Amazon, with over 2.5 million sellers currently active on the platform, with hundreds of thousands of new sellers launching their business and joining the site each year.
With so much competition vying for consumer attention, businesses are having to become sharper and more focused on their marketing strategies. Whilst social media marketing is not a new area, many companies still rely on utilising Facebook as the primary source of consumer engagement, when their attention should be on promoting themselves through Instagram.
Why use Instagram to promote your Amazon products?
There can be no denying that Facebook and Twitter do have a place in your digital marketing strategy, Instagram has become the main priority for ecommerce businesses. As the fastest growing social media platform in the world, it provides businesses with a fantastic opportunity to place their brand in the palm of potential customers.
There are many different reasons why Instagram can transform the way you sell your Amazon products, but some of the most important statistics include:
The channel is showing no signs of slowing down either, so it is clear to see why so many of the world’s leading brands are focusing their attention on Instagram. Of course, it is not just the demographics that make Instagram so appealing, with the platform providing a number of benefits over other social media channels.
One of the most significant benefits of using Instagram is that compared to Facebook and Twitter, it offers much higher engagement rates. In some cases, this can be over 15 times higher than other channels, which means that for every post you make on Instagram, you will enjoy interaction from more users; seeing more eyes on your Amazon products.
Real-world product focus
Instagram is all about creating a beautiful aesthetic to your profile. This means that unlike traditional product posts that feature the item in the centre of the image and on a white background, you should instead focus on highlighting your products in a real-world style. You want to inspire your followers and get their imagination working, so for example, a beachwear clothing brand will want to create a desire to be at the beach and enjoying the sunshine.
Closer connection with consumers
Because product images are more real-world on Instagram, it allows a business to develop a closer relationship with their followers. It is a more relaxed way of marketing and effective posting through your feed, and your Instagram Stories builds a level of trust with your followers and increases brand loyalty.
How to increase your Amazon sales with Instagram
There can be no denying that Instagram is a valuable digital marketing tool for your Amazon store, but with so many users, you still need to focus on standing out from the crowd. However, there are a number of tips you can utilise to help increase your Amazon sales through Instagram.
Develop a personality
Consumers like to feel connected with a brand, and when they do, they are more likely to purchase and become loyal customers. That is why creating a clear personality for your brand is essential when posting on Instagram, which means ensuring that the images you use, captions on your post and your responses to customers need to be consistent with the impression you want to create.
This can be as fun or as corporate as you wish, but it is essential that your personality is there within every post that you make.
Set up an Instagram Shopping account
Launched in 2016, Instagram Shopping has transformed the way ecommerce businesses showcase their products on the channel. By setting your account up as eligible for Instagram Shopping, you will be able to tag specific products in your post, which will let your followers click a button to be taken through to the relevant page on your Amazon channel to complete the purchase. This feature can be used in both your main newsfeed and through your Instagram Stories too.
Keep your aesthetics the same
One of the biggest aspects of Instagram is how you are perceived, so spending time on how your images look and the overall aesthetics of your page is important. No post should simply go out for the sake of it, you should ensure each image is as high-quality as possible and convey an overall and consistent theme.
Alongside that, you want to make sure that you are telling a story and not simply trying to highlight a specific product. You want your followers to imagine themselves wearing your clothes or using your products, so it is important your images and videos convey their very aspects.
Use relevant hashtags
Carefully choosing the hashtags that you use within your captions can transform the reach and engagement that your posts receive. Rather than just simply copy and pasting the same ones for each post, research the most relevant to your products and topics to maximise the engagement you receive.
Review your performance
When you create your business account, you should make sure that it is established as a business account. By doing so, it will give you a number of additional benefits, but most importantly, it will let you unlock Instagram Analytics.
This is a very useful tool to help you gather data about how Instagram users are interacting with your brand. These insights will reveal which hashtags are performing the most effectively, which posts your followers are engaging with the most and what time of day is most popular. Instagram Analytics also helps you to understand the demographics of your audience, from their age group to their gender and location, which is a valuable insight into who you should be targeting.
By using this information, you can then tailor your content to ensure it is hitting the most popular aspects, allowing you to set yourself apart from your competitors and giving your brand the edge.
How Kuber can take your ecommerce business forward
Standing out from the crowd is becoming increasingly more complex, but here at Kuber Digital, our dedicated team is here to help you do just that. We are the world’s first ecommerce platform that comes with a built-in CSR strategy, and our mission is to help you to expand your business quickly and sustainably.
Our mission is to build a smarter and more responsible future, which is why we provide our clients with a range of innovative and proven solutions designed to take your business forward. Unlike other ecommerce providers, our talented Kuber team will work with you to understand your exact requirements, allowing us to create a bespoke plan built around your needs.
We see ourselves as an extension of your business, acting as a strategic partner, which means your success is our success. That is why we will strive to ensure you are able to cut through the noise and showcase your products and brand to the most relevant audience, boosting your sales and maximising your profits.
The ecommerce world is a competitive and fast-changing environment, which is why our team will constantly work with you to adapt to the changing landscape. We also know that cash flow is incredibly important when you start out, which is why we offer a no obligations, no contract platform that features no monthly fees. When you join Kuber, you will be joining a family where all our merchants are given an equal playing field, with no paid subscriptions or preferential treatment.
Want to find out how Kuber Digital can help take your ecommerce business to the next level? Get in touch with our experienced and friendly team today and discover the benefits of Kuber!